Guitar Center
Challenge: Bring a more personal, nostalgic tone to Guitar Center’s commercialized image.
Insight: Being a musician is about more than the instruments you play or the music you make — it’s also about the genuine connections you forge through music.
Solution: Connect to audiences who grew up going to Guitar Center by emphasizing the honor of playing a role in their musical journeys.
Partnership
Connections and memories go hand in hand. Guitar Center partnered with InstaX Fujifilm to capture your musical memories. For every instrument purchased at a Guitar Center location, musicians will receive a free camera and photo album to go with their purchase.
