Headspace

Challenge: Gen Z is well aware of the importance of managing mental health — how can we reach the generation that precedes it (millennials) to encourage mental health care?

Insight: Millennials reported an average stress level of 5.6 out of 10, according to a study conducted by the American Psychological Association in 2020.

Solution: Partner with Craigslist, well loved by millennials, to encourage reconnecting with your best self in the style of missed connection postings.