Resolve
Challenge: Create a campaign that brings an air of fun and creativity to Resolve’s brand.
Insight: The average American will make 2,190 excuses a year to justify their decisions. When these decisions are marked by embarrassing, basic truths (i.e. a mysterious stain), people are tempted to lie and avoid discomfort.
Solution: We’re redefining the integrity of stains. Pair your “creative masterpiece” with your most theatrical excuse, entertain the crowds, and bring in the stain-erasing power of Resolve when you’ve had your fun.
CW: Michelle Agaron, AD: Allyson Konz
Web
To further encourage creativity, Resolve dedicates a portion of their website to a creative excuse generator; customers can use this feature when they’re in a pinch and don’t have Resolve on hand.
