Fisecal
Fisecal is an automated financial wellness platform transforming financial coaching into an efficient, accessible service for the millions of people living paycheck to paycheck. I have the honor of leading their copywriting and marketing efforts, revamping everything from website copy to social media strategy.
Social Revamp
To kick off our social media strategy, I created new branding language across all platforms. The goal? Modernizing and simplifying the language, while maintaining an engaging and approachable tone.